Marketing Your Business | Attain Training

This 90-day training program can be delivered in person or remotely and takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet.

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This Course is registered with the Management Capability Development Voucher Fund. Find out more by visiting www.regionalbusinesspartners.co.nz

Module 1

Marketing Primer:

What is marketing?

Marketing Vs Selling

Key marketing concepts

The new marketing realities.

Module 2

Marketing Research:

Why marketing research is important?

Problem identification and problem-solving research.

Types of research data

Putting together a research brief and preparing to commission research

Module 3

The Marketing Strategy:

Defining the Mission.

External influences / PESTLE analysis.

SWOT analysis – Strengths, Weaknesses, Opportunities and Threats

Setting marketing objectives

The marketing strategy and marketing mix (4P’s)

Module 4

The Marketing Plan:

Why is a marketing plan necessary?

Contents of a marketing plan.

Implementation – making the marketing plan work.

Marketing plan evaluation and control.

Module 5

Marketing in a connected world:

Major changes in today’s connected marketplace.

The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).

Connectivity as the game-changer of marketing.

From traditional to digital marketing

Module 1

Marketing Primer:

What is marketing?

Marketing Vs Selling

Key marketing concepts

The new marketing realities.

Module 2

Marketing Research:

Why marketing research is important?

Problem identification and problem-solving research.

Types of research data

Putting together a research brief and preparing to commission research

Module 3

The Marketing Strategy:

Defining the Mission.

External influences / PESTLE analysis.

SWOT analysis – Strengths, Weaknesses, Opportunities and Threats

Setting marketing objectives

The marketing strategy and marketing mix (4P’s)

Module 4

The Marketing Plan:

Why is a marketing plan necessary?

Contents of a marketing plan.

Implementation – making the marketing plan work.

Marketing plan evaluation and control.

Module 5

Marketing in a connected world:

Major changes in today’s connected marketplace.

The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).

Connectivity as the game-changer of marketing.

From traditional to digital marketing

By the end of this training course participants will be able to:

Understand what marketing is and differentiate between sales and marketing.
Describe key marketing concepts and terminology.
Prepare to commission research and put together a research brief.
Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
List the components of a marketing plan.
Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.

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This Course is registered with the Management Capability Development Voucher Fund.
Find out more by visiting www.regionalbusinesspartners.co.nz

Price: $6,400excl GST per-person (Maximum of 12 participants per group.)

Time Commitment: Training: 20hrs, Coaching 6hrs - TOTAL 26hrs plus up to 6hrs for homework activities

Apply Now

This Course is registered with the Management Capability Development Voucher Fund.
Find out more by visiting www.regionalbusinesspartners.co.nz